Activity

4c.A2

(Domain 4)

“We Make A Difference” Media Campaign

Develop a news media campaign to spotlight success stories and the benefits the agency provides to the community.

Determine agency policy and protocol regarding the media, and enlist other agency support such as human resources representatives or a designated media spokesperson.

Consider multiple media outlets including television, radio, newspaper, and social media to convey positive messages about your agency.

GOAL:

To improve public perceptions of the agency and build deeper consensus with the public by developing a media campaign.

RELEVANT FOR:

  • Middle Manager